Cognitive Dissonance

Abstract The theory of cognitive dissonance states that inconsistency between beliefs or behaviors creates an aversive motivational state akin

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows Cognitive dissonance

cognitive dissonance Cognitive dissonance is the psychological conflict a person experiences when they hold simultaneous conflicting attitudes, beliefs or behaviors

cognitive dissonance In 1957, Leon Festinger proposed another theory for understanding how persuasion functions: cognitive dissonance theory